Our Story
Founded in 2011, Tastefully Malaysia began as an event and roadshow planning service. With an acute understanding of our clients' need for comprehensive business solutions, we expanded our expertise to specialize in organizing consumer exhibitions and carnivals.
We offer a complete range of professional services, including strategic planning, concept development, production, coordination, marketing, and event execution.
Our Purpose
Tastefully unites food lovers on a delicious journey, bringing joy to every moment. Whether you’re craving your favorite flavors or discovering new tastes, we’re here to fulfill your appetite. For consumers, we create delightful experiences by connecting them with the best food and beverage offerings. For businesses, we provide a powerful platform to increase sales and visibility, helping merchants grow and thrive in the vibrant food industry.
Our Vision
Tastefully strives to be the Leading Platform, engaging diverse food merchants and creating opportunities for businesses to thrive. By Uniting Foodies, we connect both businesses (B2B) and consumers (B2C), fostering a vibrant community of food lovers. With a focus on Global Flavors, we bring together the best culinary experiences from both local and international markets, making every bite an adventure.
Our Mission
To be the trusted choice for merchants and customers, maximizing profit through our platform.
- • Grow to 1,000 Strategic Partners
- • Support 10,000+ Merchants
- • Features 100,000+ Unique Brands
- • Reach 1 Million+ Active Traffic
Esther Fong
Founder & Managing Director
As the visionary behind Tastefully Malaysia, Ms. Esther Fong has led the brand’s transformation from a boutique event service in 2011 into one of Malaysia’s most powerful OMNI marketing ecosystems. With more than two decades of experience in large-scale exhibitions, brand activation, and consumer engagement, Esther has built a trusted platform that connects millions of consumers with tens of thousands of brands across Malaysia, Singapore, Hong Kong, and China.
Esther also spearheaded the company’s evolution into OMNI Marketing Channels Solutions, culminating in its acquisition by Catcha Group in 2025. She continues to drive innovation, digital integration, SME empowerment, and regional expansion for Tastefully Malaysia.
“Great brands are built on connection—when experience, commerce, content, and community come together seamlessly.”
Ms. Jin Lee
Co-Founder & Business Development Director
A strategic thinker with strong commercial leadership, Ms. Jin Lee plays a pivotal role in shaping Tastefully Malaysia’s business direction, partnerships, and market expansion. With extensive experience across corporate business development, Jin ensures the company remains agile and future-ready.
“Opportunities grow when ecosystems grow. Our mission is to empower brands through powerful connections and strategic partnerships.”
"Always FulfilYour Saliva Dream"
Expo
Driven by our commitment to providing the ultimate marketplace for F&B brands, we have expanded our portfolio to include health expos, cocoa and pastry festivals, and platforms for emerging and innovative brands. This expansion reflects our mission to support new concepts and products, offering an ideal space for brand exposure and SKU displays on both local and international stages.
- 15 Years of Excellence in Consumer Engagement
- Ideal space for brand exposure and SKU displays
Tastefully SME Business
In addition to consumer engagement, we established Tastefully SME Business, a B2B platform dedicated to connecting merchants with valuable growth resources and opportunities. As a strategic partner, Tastefully SME Business offers a business roadmap to help merchants scale to the next level.
SME Pocket Talk
Educational growth series for merchants to scale effectively.
Digital Listing
Ensuring Local & International B2B visibility in a digital world.
A Platform Built
for the Future
Tastefully Malaysia is no longer just an event organizer—we are a growth accelerator, a brand connector, and a marketing ecosystem designed for the next decade of consumer and digital evolution.
Why Tastefully Should Be Your Next Event Partners?
Tastefully Malaysia offers unparalleled opportunities for entrepreneurs and businesses to thrive in a dynamic and vibrant marketplace. Over the past decade, we have been devoted to helping brand owners manage their product marketing through strategic campaigns, interactive activities, and unified selling channels with trusted partners.
Networking Opportunities
Seamlessly connect your brand across physical events, digital commerce, and social media ecosystems.
Massive Brand Exposure
15 years of experience, 15 million visitors, 20,000 brands served, and multiple industries united.
Direct Consumer Engagement
Access enterprise-level expertise, digital infrastructure, and regional expansion capabilities.
Boost Sales & Distribution
We leverage audience behavior, sales analytics, and engagement data to optimize ROI.
High Trust & Recognition
Multiple national acknowledgements including The Malaysia Book of Records & ASEAN Records.
Our Team
Tastefully Malaysia’s growth is powered by a dynamic team of passionate professionals across marketing, operations, digital, creative, business development, and customer experience.
We believe that people are the foundation of innovation. Our team’s dedication, agility, and excellence enable us to deliver high-impact results across both physical and digital marketing landscapes.
Innovate
We innovate with purpose
Deliver
We deliver with precision
Collaborate
We collaborate with integrity
Grow
We grow with our partners
Serve
We serve with passion
Together, we are building Southeast Asia’s most integrated OMNI marketing ecosystem—uniting brands, creators, communities, and consumers.
Ready to grow with us?
Contact Our Team